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Best Practices: Extras

Boost extra sales with effective pricing, guest segmentation, compelling descriptions, quality images and strategic package bundles.

 

1. Type and number of Extras

We recommend having 6-8 extras across different categories. Most popular categories are:

  1. F&B: Breakfast, dinner, afternoon tea and F&B Vouchers.
  2. Longer stays: Late check-out, early check-in, and additional night.
  3. In-Room amenities: Bottle of Champagne or wine, bucket of beer, flowers, chocolates, celebration packages.
  4. Activities: Spa, sports, bicycle rental, tours.
  5. "Free" upgrades: For example, “Skip Housekeeping – Receive 20% off F&B” or “Join Membership program for free drink” (which opens up new in-house upselling opportunities)

Consider also bundling different extras into one offer. Examples here are: Late Check-out with lunch and early check-in with breakfast.

Also, don’t forget to use seasonal extras for holidays and festivities.

2. Description

The main purpose of the extra description (besides to sell the extra) is to inform the guest, leaving no questions open.  

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Same extra, same price, different description. Example on the right offers the guest all information needed (time of late check-out and how many hours longer they are getting the room for).

 

 3. Pictures

 

Although for some extras pictures are less important than for others, a high quality picture will always help to sell the extra. If you have no pictures for a particular extra, there is a Pictures Library in the Extra Setup page. Nice pictures also improves the look & feel of the page – which helps to convert.  

 

4. Segmentation

 

Use segmentation to personalize and display the extras to the right guests. You can personalize by segmentation (booking codes, booking channels), LOS, day of the week and more.

A few examples of personalization:

  1. Offer breakfast only to “Room only” bookings
  2. Exclude for example a romantic dinner from your business rate codes
  3. Offer your Sunday brunch only for guests staying on that day

More on this: https://help.upsellguru.com/portal/en/kb/articles/exclusions-additional-settings-for-extras

5. Pricing & Billing rule

 

Offer a small discount on a few extras and use our strike-through option to display that discount.

For some extras a discount will really help to convert, for example dinner packages. This will encourage your guest to pre-book a dinner, instead of looking for dinning options once in your destination.  

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