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System Health Check: Booking.com Email Setup Seems Incomplete

Fix Booking.com email configuration issues to improve delivery, enable guest engagement and maximize upsell conversion opportunities.

Booking.com Email Setup Seems Incomplete

Severity: High

Description:
Booking.com requires two specific configurations in order for upsell emails to function correctly:

  1. The email sender must be enabled.

  2. The relevant links/URLs must be whitelisted.

Our platform automatically triggers this alert if either the send rate or the click rate drops below 10%. This typically indicates that the Booking.com configuration has not been fully completed.

Importance

If the setup is incomplete:

  • Emails may not be delivered to guests.

  • Guests may receive the email but be unable to click on links.

  • Your upselling performance and revenue potential will be severely impacted.

Since Booking.com reservations often represent a significant share of total bookings, resolving this issue is critical.

 

How to Fix

1. Configure Both Required Settings in Booking.com

There are two separate settings that must be completed inside Booking.com:

  • Enable the email sender

  • Whitelist the links/URLs

Both are mandatory for the integration to work properly.

 

2. Diagnose the Issue

Use performance data to identify the likely cause:

  • High open rate + zero click rate → URLs are not whitelisted.

  • Low open rate (below ~10%) → Email sender is not enabled.

The system alert is triggered when performance falls below a 10% threshold.

 

3. Follow the Setup Instructions

Please follow the detailed setup instructions available here:
https://help.upsellguru.com/portal/en/kb/articles/booking-com-setup